Bold and unique architecture
Rebranding project
CLIENT
ARCHITEKTŲ GRUPĖ
SERVICES
BRANDING
WEB DESIGN
DATE
2020
Unique lines, bold structures, everything that surrounds us is architecture. Then why can’t architecture represent ant provoke the same exclusive feelings in the digital environment. Architektų grupė is a case just like that, where professional artists are being overshadowed by really old branding and a corrupt website. We were fortunate, that the client works by the words – “Details create the big picture”, so they understood right away that upgrade is a must.
The old logotype was only text based, which is not a bad thing if it is done correctly. Although in this case it was bland and with no particular style, as the client said – “we just wrote our name and that’s it”. So to make a modern logo, which later on paves the way for professional branding, we had to stick, to the golden standards. After many variants, we decided that the architecture is like an art of thicker and thinner lines, so the logotype has different typography weight variants, which represent just that and a minimal, sharp symbol which represents professionalism and those strict rules that architects must follow.
With the updated logo we could tackle on other branding aspects of the client. We set out to change the invoice, which was really dated and didn’t have anything to do with the brand, so when people spend a lot of money on their service, they might feel a little bit discouraged. That’s just one way, to make the client appreciate your work even more and be even more satisfied with his purchase. After that we updated other branding elements like business cards, commercial proposals and others.
The Web solution
The client website was as dated as every other branding element, although that is to be expected when the site was made 15 years ago. The technology progression and evolution had done it’s fair share as well – in the progress corrupting the website layout even more. Our job, was to make a modern and premium feel having website, which follows the updated brand guidelines and make the customers want to buy their services.
Modern design
Mobile responsive
Multilingual
Safe SSL
Corporate design based
Customer engaging
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Final Result
New and updated branding gave the client the freedom that they needed to go out there and propose premium services for premium price and not get judged by their appearance in the digital environment. The new website is much more informative and way better for clients to browse on.