Project summary

Branding
Mockup design
Packaging design

Overview

Working closely with the production team, we simplified the common house care item look, so that it would fit better in todays-modern style interiors, which are minimalistic, but by human nature/lifestyle, get crowded with various type of objects. Since this is inevitable, we thought to re-invent the basic “flashy, colorful packaging design of the items themselves, in this case – cleaning tools.

Our take on this, was to base the labeling, the colors, the typography, to the minimalist style of interior design. We disposed of all unnecessary colors, abstract graphics, which crowd the label design, and went with black/white colors and distinct, sharp graphics, which represent each items purpose – window cleaning agent, kitchen cleaning agent & cleaning agent for toilet.