Project summary

Branding
Strategy
Editorial design
Web design

Overview

Artilleriet focuses on harmony interior design, company’s name stands for – eclectic collection of home furnishing, furniture, and details. The range consists of a carefully selected and hand-picked mix of classic vintage and innovative designs from around the world. We reached out, because we saw an opportunity of what this brand could look like in a modern sense.

They were really fond of their vintage logo, so what we decided to do, instead of replacing it all together, we kept it, and changed the main logo. The main logo became the same text that was in the old graphic branding. This gave the company that modern, clean look, while still giving homage to the old branding.

Along-side the new branding, we created a new catalog, which was tailored according to the new design approach, had new typography angle and was more professional.

Lastly the web development, which was the starting point of the whole re-branding idea, had to be re-built with more simple & clean aspects, mainly – typography, which had given the main difference of modern look. We replaced the main serif font into sans-serif one, along-side complimentary, modern serif font, which made a huge difference. The old web, had a really poor structure, so we updated that as well, bringing all of the elements of their new business strategy, approach and design language.

Client comments

We’re very pleased to say, that the collaboration with Bold Production was very successful and that the results speak for themselves. We have received many praises for the new look, and have to give HUGE Thanks to the Bold team!

Christian S.

Founder