Betono mozaika is a well known building resources retailer in Lithuania. It has been in business for over 23 years and continues to be at the top of their market. To sustain these positions and move forward the brand has to be updated, so that it would appeal to the customers of this age. We set out to make a new, modern, minimal and professional branding.
The new logotype is sleek, modern and minimal. It creates really professional and expert stance of the brand, which will keep these associations for years to come. The new logotype also paves the way for further branding possibilities.