Flexe:
Technology based omnichannel logistics
Flexe:
Technology based omnichannel logistics
Flexe delivers technology-powered, omnichannel logistics. One of the world’s largest retailers and brands use Flexe to move fast, at scale & with precision.
Project summary
Branding
Brand guidelines
Stationery
Graphic design
Web development
Overview
Flexe uses innoavative technology and networks to solve the most challenging logistic problems for the world’s largest retailers. Despite the fact that they are an industry disruptor and leader with a scale and breadth of capabilities far exceeding any competitor, many people still think of them as “the on-demand warehousing people.
We were invited to a collaborative project of rebranding an industry innovator with a design system and a website, that are flexible as the company’s provided solutions.
During our discovery phase, we found out, that both industry brands and startups had a very similar aesthetic. We needed to avoid tech clichés and embrace Flexe’s different, technology based approach, competence, and experience to better convey who they are, what they do, and what sets them apart.
Before
After
Because of the brands strong technology based approach, we decided it to reflect it, by developing a website which has less of a corporate feel, and more of a creative approach. Hence the websites UI & UX.
Client comments
The collaborative design team we worked with are forward-thinking, and true problem-solving creatives. The new Flexe brand is innovative and distinct. It highlights the cutting-edge services we offer our customers and our different technology based approach.
Adam K.
Chief Growth Officer