Humphreys:
A genuine local real estate agency with a significant national reach.
Humphreys:
A genuine local real estate agency with a significant national reach.
Tired of the same old real estate shtick, founder felt it was time to start his own agency, and do it from a different perspective, to stand out from the rest.
Project summary
Branding
Stationery
Art direction
Graphic design
Packaging design
Overview
Humphreys is a Launceston, Tasmania-based commercial real estate firm. Ben Humphreys – the founder, bored of the same old concept, decided it was time to start his own firm and bring something new to the market. The name was inspired by the founders last name in conjunction to the streets on a Launceston map, which mostly resemble letter “H”.
The identity was closely paired with straight, crossing lines, which as mentioned before, represent “H” letter (some distorted variant of it) and street’s which are recognized world-wide in all maps. So it can be interpreted and used in many different environments.
Project summary
Branding
Stationery
Art direction
Graphic design
Packaging design