Project summary

Editorial design
Graphic design

Overview

Through o mutual party of interest, we got a hold of the brands old brochure, which had a very out off date style & was in a desperate need of a re-design, in order to correctly portray their expertise and high quality products.

Each cover page features an embedded square tile poured from one of the collection’s many dry mortar products, illustrating the title, content, and nature of the book. The tile gives readers a tactile experience that honors the raw yet practical features of dry mortar while also boosting their understanding of Optimix.

The binding aspect of the spine that holds the book together is adapted from the supporting role of the fiberglass mesh. The green mesh is intentionally exposed as an honest means of communication with the readers – to re-enforce company values and their product authenticity.