Project summary

Branding
Strategy
Ad design
Editorial design
Web design

Overview

Originals brand was born after an unplanned trip to India, where the discovery of distinctive, faded-colored cabinets shaped and inspired a vision to give old, discarded items a fresh start so they may once again improve the lives of those around them.

Now the Originals team searches the world for objects that have special connections to their locales. They curate, restore, and rejuvenate them so that they can express the personalities that are authentic to their original functions and positions in the world.

We established a new brand positioning and strategy that celebrates the company’s history while charting the road for expansion in the future. The brand assures that Originals will not be defined by one product or product range but rather by meticulous sourcing, curation, and workmanship and enables adaptation to a changing retail market.

Client comments

The new look of the brand is amazing! It clearly presents our brand in a modern and premium way, just the way we present our products to the customers. The rebrand is actually a very good representation of our business model, so the end result shows how we look at what we do.

Geri M.

Founder