Project summary

Design Exploration
Branding
Editorial design
Graphic design
Art direction
Web design

Overview

In one of our typography explorations, we found one particular one, which inspired us, to portray it in clothing brand, thus we set out on a mission to create a fictional clothing brand, based on this modern, futuristic yet subtle and smooth logo.

The letters “P” and “R” in the logotype have distinct shapes. They convey a sense of ease, flow, and movement, as well as the brand’s forward-thinking. Superior’s brand statement is based on its innovative approach, comfortable products, and a focus on the consumer. Its logo evokes a sense of trust and comfort by reflecting the brand’s stability and high-quality services.

The website design, also portrays the same modern, innovative and minimal aspects of the brand and it’s products. It creates an overall premium look of the brand and we are very happy with the outcome.