Project summary

Branding
Graphic design
Packaging design
Web development

Overview

Global Nourish is a wellness-focused body care line. With this collaborative project with Kati F., rather than taking a sterile & medical approach, the design system is lively, simple and sophisticated. The crisp splash of orange creates a vivid effect with more of a calm meaning, while white takes over the majority of the package’s design. Furthermore, the design’s embossed textures and brilliant interior hues provide a warm and peaceful atmosphere.

We referenced the brand’s Southern California home with a bright and sunny orange pop to the palette, supported by soothing hues and textural natural elements that evoke ease and relaxation like palm fronds and tides. We brought these elements into packaging, as well, with embossed textures and interior color floods that bring discovery, warmth and emotion to the suite. We continued to play with the idea of wholeness throughout the messaging including the tagline “Whole Body Beauty” because we loved the way it spoke on both a physical and emotional level—to a collection designed for the whole body and to make you feel whole again, as you relax, reset and restore yourself.

Website design was carefully aligned with the branding, so that the experience could be felt throughout the whole process. We chose more of a creative approach, to again, put an emphasis on the different story the brand is communicating.

Client comments

David, Kati & the team were very sophisticated and carried out the project meticulously. No detail missed, no corners cut. The ideas they had were exactly what we needed. A definite creative partner!

Nina V.

Founder