Organic and premium tea
Branding project
CLIENT
T-BAY NORDIC
SERVICES
BRANDING
DATE
2019
Organic yet upmost premium quality and taste, that is what T-Bay Nordic represents. Having a premium product like that, you have to have professional branding for it to represent and compliment that product and all of what the company stands for. With professional branding, the customer perceives company as an expert and trustworthy provider and so is drawn to have business relationship or simply enjoy the offered production as an end user. Without branding it is simply just another corner tea shop (not that it there’s anything wrong with it, but we are here to be BOLD). So we set out to build a brand which represents exactly that – Premium, organic, professional and trustworthy tea provider/supplier.
Creation of logotype always starts from things that the company associates with or wants to associate with. In this case it was clear – the client wanted to invoke a professional and trustworthy associations, in other words it wanted to be more B2B focused, so the logotype had to had bigger objects rather than tea cups or similar things. In this case, after few concepts, it was decided that the Nordic mountains and the sun upon it shines and grows the tea is the perfect combination. Since the mountains are full of greenery, the line were made softer and not as edgy as rocky mountains, to represent the vegetation on them.
The final logotype is modern and minimalistic, thus creating a professional and trustworthy brand image, along with its core product message. There were no color options for this logotype except white & black, because the client didn’t want any color associations and because the white is neutral as well as modern.
Final Result
New branding gave the client much needed professional feel. Now the brand looks as premium as their offered products, so the consumers are drawn even more to the beautiful, unique and BOLD premium tea supplier. Client was at ease throughout the whole project time, he knew he was in the right hands, and that the results will be astonishing.